If you're here, chances are you're already this person...

You know your city.

You're the one friends text when they need a dinner spot, a weekend plan, or somewhere to take a visitor. You're already the go-to guide.

Just not officially... yet.

Sure, there are a lot of people posting about their city. Pretty photos, a good brunch spot, a sunset. But most of them stay hobbyists forever.

The goal is to become THE person the whole town follows, the one local businesses actually pay to be featured by.

BUT HOW DO YOU DO THAT?

The answer isn't another pretty reel... it's positioning.

It's whether, in three seconds, someone understands exactly what your account is, who it's for, and why you're the one to follow.

You're not positioning yourself as an INFLUENCER, you're positioning yourself as your town's CITY GUIDE.

That clarity is what earns the follow, and it's what makes a business owner take you seriously enough to open their wallet.

The City Guide Starter Kit builds that foundation.

By the end of FOUNDATION — the first phase — you'll have five things locked: your niche, your five content pillars, your voice, your one-sentence definition, and the Instagram bio that does its job. Everything else in this kit is built on top of what you decide here.

SET UP locks your look — colors, fonts, logo, and your 30 editorial templates — plus the caption system that sounds like a real local.

LAUNCH walks you through four focused weeks of going live.

GROW keeps you posting consistently and moves the algorithm in your favor.

EARN turns the audience you've built into your first paid partnerships.

Each piece builds on the last, so don't rush — and work through it in order.

The prompts marked "Your turn" are the actual work. Grab a notebook, or print this and write in the margins.

When you're ready, book your STRATEGY CALL with me. We'll talk through your city and map out your game plan moving forward.

Take your time, do the exercises, and don't aim for perfect. Aim for STARTED!

— Lindsay