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The City Guide Starter Kit
START HERE
Welcome to the City Guide Starter Kit
Frequently Asked Questions
Quick Start Checklist
FOUNDATION
Find Your Niche
The City Naming + Handle Workbook
Your 5 Content Pillars
Find Your Voice
Your One-Sentence Definition
Write Your Instagram Bio
Why Local Businesses Partner With City Guides
SET UP
Your Look, In An Hour (With Logo Templates)
30 Customizable Canva Graphics
How to Shoot Great Photos & Keep Your Guide Cohesive
The 3-Part Caption Anatomy
The 6 Caption Templates
Hook Bank & Caption Rules
LAUNCH
Weeks 1–2: Set the Stage
Weeks 3–4: Launch Week
How to Plan a Successful Giveaway
Coordinating Your Giveaway (With Email Templates, Graphics & Caption)
GROW
Weeks 5–8: Build Momentum
Weeks 9–12: Build Authority & Start Pitching
Your Post-Idea Bank
Instagram Growth Tactics
Batch a Month of Content in Two Hours
EARN
Start With Trades
Your Customizable Media Kit (With Template)
The Cold Pitch Email
Suggested Starting Rates
How to Get Paid
SUPPORT
Book Your Complimentary 45-Minute Strategy Call with Lindsay
The Cold Pitch Email
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